From Inbox to Order | How to Pitch Your Products to Indie Shops

From Inbox to Order: Pitching Your Products to Indie Shops
An 8-page mini-guide for makers, artists, and small businesses who want to pitch their products to independent shops, without overthinking, over-explaining, or wondering why no one’s replying.

✅ Easy, clear email templates (ready to personalise and send)

✅ A gentle checklist of common pitfalls, including why linking to Etsy might not help your pitch

✅ Practical insight from a real indie shop owner who genuinely wants to say yes  and knows what makes a pitch stand out

✅ Created to help you pitch with confidence (and without the cringe)

If you’re ready to wholesale your products — or just want to know how to start — this guide will walk you through the first step: landing in the inbox with everything a retailer needs to say yes.